A unique website will be developed that is custom-built for your home and will be hosted on a URL that is easy to remember (usually the street address). This website will highlight all of the features of the property in a convenient, effective format. The best images of the property will be prominently displayed on the site. All marketing tactics will be geared towards driving traffic to that site because it is there that prospective buyers will easily have the most detailed information about the home right at their fingertips and will be able to contact us directly. In today’s competitive hustle-and-bustle world we don’t want prospects moving on to the next listing because they couldn’t access the information they wanted. The consumer expects to have all the information required to make a decision right at their fingertips, right when they want it.

The typical listing website would include the following:

• A unique listing domain name, usually the street address (e.g. 126YourStreetName.com)
• Detailed listing description
• 20+ high resolution photos
• Video tour
• Neighbourhood description
• Contact details
• Uploaded PDF of feature sheet
• Google Maps with Street View
• Google Analytics tracking code
• The url prominently displayed on the for sale sign
• Floor plan
• 3D Tour

See an example of a listing site here.